Analytics is truly a case of garbage in, garbage out. If you don’t have event tracking set up, you won’t know much about what your users are doing on your website or mobile app.
That means you’ll really struggle to make the kinds of decisions that can grow your business.
If you can’t trust your tracking setup, you can’t trust your data. If you can’t trust your data, you can’t make decisions – or worse, you’ll make the wrong decisions.
The above snippet was taken from GrowthX Academy Mentor and Co-Founder of Ladder, Michael Taylor’s, recently published event tracking setup guide.
It’s a must read, and you’ll want to bookmark the URL for frequent reference! Click here to dive in.