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Alan Van Pelt

UX Design

Independent

A designer, researcher, strategist, and investor with a talent for uncovering new customer insights and translating them into actionable, differentiated, and profitable opportunities. Equally comfortable reviewing specifications with engineers, brainstorming new ideas with designers, or crafting corporate strategy with C-level executives.

Demonstrated international experience leading teams to develop new people-centered offerings, improve existing ones, create disruptive and defensible strategy, deepen customer understanding, and position brands.

For large companies, projects often look like identifying new opportunities and designing new products, categories, and positioning. Past clients include companies such as Abbott, SC Johnson, P&G, Chrysler, and HP. For startups, projects range from user research, to new product and experience development, to developing lean product development processes, to improving product-market fit. Past clients include Wanelo, Citizen Chef, Three Ships Media, and several others.

Workshops and speaking engagements cover various design, innovation, and research related topics, and have included the Design Management Institute, Locu (acquired by GoDaddy), Larson-Juhl (a Berkshire Hathaway company), Matter.VC, and Tradecraft, among others.

Specialties: Design research, Design strategy, Design thinking, User experience design, Ethnography, Qualitative research methods, Innovation process, Ideation techniques, Scenario planning, Brand strategy, Product development, Human-centered design, Need-finding, Agile development.

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