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Ashley Welch

Sales & Business Development UX Design

Somersault Innovation

Co-Founder

Ashley is curious– endlessly curious to understand the “why” behind people and their ideas. Her curiosity has led her into all sorts of adventures, many of which have included traveling and living in foreign lands. It has also helped her succeed in both sales and innovation. She has spent most of her 20-plus- year career in sales working with global companies to inspire collaboration and innovation.

The first innovation she pioneered was going to bed fully clothed in the 4th grade to maximize sleep and minimize time from bed to bus. And still today, she is always thinking of new ways to solve a problem or create something captivating: whether leading local high schoolers to deliver knock-out TEDx Talks, convening Boston-area thought leaders around a dinner table, or helping global technology firms delight their customers.

She co-founded Somersault Innovation so that she could bring the magic of design thinking to people in organizations. She is particularly interesting in bringing the tools of design to sales given her business development background. A sample Ashley-ism: “Design Thinking tools in the hands of sales professionals is like putting Miracle Grow on plants – it’s amazing what happens!” Somersault’s clients include Salesforce, Microsoft, GE, Ellie Mae, Merck KGaA and others.

Ashley holds a B.A. from the University of Michigan. She is the founder and co-leader of TEDxYouth@Wayland to inspire dialogue and understanding within the community. She lives outside of Boston with her husband, two daughters, two Mexican street dogs, and three cats. She is always up for a great conversation or a journey to somewhere new, but no more pets please.

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