Catherine Cooper

UX Design

Founder, EmpathyWise

Catherine helps companies to expand & integrate a sensitivity for users’ explicit & implicit drivers & latent needs. She creates a 360-degree picture of the hows and whys behind specific consumer behaviors, & explores the non-conscious mind using a palette of specialized methods based on strong academic underpinnings.

A sought-after speaker, Catherine has spoken at U.C. Berkeley i-school, USF Graduate School, U.C. Berkeley Haas School of Business, A.C. Nielsen Center for Marketing Research at University of Wisconsin, Consumer Financial Service Innovation EMERGE Conference, NW Marketing Research Association, San Francisco Data Scientists Association, UX Designers SF, User Research Group of San Francisco.

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