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Heather is the CEO and founder of Salesfolk, a company that has helped more than 350 B2B companies write unforgettable cold emails that help them start 3-10x more conversations with their sales prospects.
After working as an international economist and also separately writing more than 10,000 cold emails in the last decade, Heather has pioneered a new way to do outbound email. Her techniques combine the power of game theory with time-tested persuasive copywriting to build scalable email campaigns that work for any industry.
Heather also writes for Inc Magazine, the Hubspot and Salesforce blogs, and other publications.