Ksenia Kouchnirenko is currently a Business Process Architect at SurveyMonkey – focused on developing processes and systems that ensure business infrastructure layer’s alignment with the company’s strategy and growth objectives. Previously she ran International Strategy & Business Development at SurveyMonkey including overseeing the Global Payments business. During her time in this role, she oversaw the launch of SurveyMonkey’s Brazil presence, developed tiered market growth strategy for SurveyMonkey’s top 10 markets, and implemented a process of global pricing management that helped the company mitigate FX and inflation risk across its global presence of 190 countries.
Prior to SurveyMonkey, she ran the in-product cross-sell team at Quickbooks (Intuit) across both desktop and online product offerings. This aligned well to her experience at Mint.com (Intuit and pre-acquisition), an online personal finance management company where she was responsible for managing the business (full P&L responsibility) across various verticals such as Investments, Retirement and Insurance products, Mortgages and other financial products (deposits, credit cards, etc). Her responsibilities included all aspects of business sourcing, relationship management, strategic development, marketing initiatives to promote products, collaboration with product / engineering teams to launch these initiatives and optimizing the experience to drive more revenue across these verticals and initiatives. Previously, she was responsible for online marketing and lead generation across the financial services verticals (mortgages, etc) including corporate development roles in these verticals at a leading online marketing and lead generation company. She started her career as an investment banking analyst at William Blair – where she worked on a variety of technology and consumer goods transactions. She has 10+ years of experience in business strategy, growth, online marketing and lead generation space with focus on financial services industries and products.