GrowthX Academy Mentor, UX Expert, and author of UX for Lean Startups, Laura Klein, has a new book, Build Better Products, A Modern Approach to Building Successful User-Centered Products, which is now available for pre-order.

“It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story.”

Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

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