How ToTrends & Insights

Top 10 Ways to Break into Growth Marketing as a Nontechnical

By GrowthX Academy mentor Yunzhe Zhou The odds were definitely stacked up against me: I majored in Psychology, only interned in nontechnical roles and on top of that, lived in a middle-of-nowhere town in Virginia (needless […]

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The Art of Messaging

By GrowthX Academy mentor Saket Kumar Messaging is the one aspect of Sales Development Strategy that I think many people struggle with. It is difficult. I’ve deleted, revised, erased pages of my thoughts on this […]

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There are no rules anymore.

by GrowthX Academy mentor Austen Allred. Originally posted on Medium. I had a few interesting conversations today with people who are deeply involved in the book publishing scene. Having recently published my own book, I’m always […]

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A Beginner’s Guide to SEO Best Practices

Someone probably told you that you need to have “Good SEO.” But what the heck does that even mean? And why are you getting phone calls every other day from recording machines claiming they can […]

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Making a Career Change? Consider a Personal Board of Advisors

If you’re considering a career change, form a Personal Board of Advisors. A personal board of advisers can improve your life by giving you access to unlimited opportunities and maximizing your potential while keeping you […]

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How to Growth Hack Your Content Marketing

A friend of a friend of mine works at a Bay Area startup. Let’s call him Mike. Mike was fresh out of college when he landed a job as a Growth Marketer. During his first […]

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Link Retargeting: Increase Top-of-Funnel Traffic by 500%

Link retargeting is when you put your retargeting pixel code – be it Facebook, Google, Twitter, or otherwise – inside of a short link so that anyone that clicks on the link is added to […]

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Growth Hacking: The “What If” Mentality

Self-taught growth hacking extraordinar, Dan McGaw, knows from experience that navigating daily challenges as a founder and entrepreneur, parent, and pioneer in the growth industry only gets more intricate over time. Dan is founder and […]

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UTM Parameters Made Simple: 15+ Things Marketers Need to Know

When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to […]

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How To: Structure Growth (template included)

We were honored to have GrowthX Academy Mentor and Founder of Ava, Sharee Loeffler, join us for our recent Growth-on-Growth Conference. If you missed it, no worries, because Sharee made a text version of her talk […]

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80+ Growth Marketing Lessons from the Top Industry Leaders

Over the last 8 years, GrowthX Academy Mentor and Founder of the Growth Marketing Conference, Vasil Azarov, has worked with hundreds of marketers, startup founders, growth and sales hackers, and corporate digital executives. Vasil has […]

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The Only Event Tracking Setup Guide You’ll Ever Need

Analytics is truly a case of garbage in, garbage out. If you don’t have event tracking set up, you won’t know much about what your users are doing on your website or mobile app. That means […]

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