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Trends & Insights

Q & A with Leading UX Expert Laura Klein

GrowthX Academy mentor Laura Klein is a leading expert in the UX Design field with over twenty years of experience in tech. Her specialties include helping companies innovate responsibly and improve their product development process. As […]

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My Top Five UX Design Book Recommendations

As a UX book club organizer, I look for specific criteria in any book I recommend for the group to read. And as an individual who reads a lot of industry-related material, I may look […]

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What Companies Are Looking for in UX Hires

UX design is increasingly central to tech, and designers are more in demand than ever before.  A recent survey of top designers, for instance, found early-stage startups had a design to engineer ratio greater than […]

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Want to Work in UX? Design Pros Tell Us What To Study

Results from GrowthX Academy’s Skills Survey CNN Money lists User Experience (UX) Designer as one of the best jobs in America. From startups to the largest companies in the world, there are great opportunities to explore […]

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Don’t Give Me Requirements, Give Me a Goal

“Survival mode never did me any good. I didn’t get an award for working long hours to make deadlines.” – Clarice Bouwer The Requirement vs. The Hypothesis Have you been on a project where you […]

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Design is Not a Linear Process

What I’ve learned in over 25 years as a designer is that great design involves a series of iterative cycles that encompass strategy, human understanding, problem definition, ideation, prototyping and validation. Iteration happens at every […]

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“Know Thy User!” Design Research: Insights With Pictures.

There are no more important three words in user experience design than Know They User. Making assumptions about your customers and what they want will lead you to build a product that nobody wants. It’s […]

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Turn UX Data Into Insightful Deliverables

“Too often, … we focus purely on analysis—and the identification of facts—and ignore synthesis, which often occurs organically during analysis.” -Lindsay Ellerby, Design Director at Normative As User Experience Designers, one of the core tenets […]

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Avoid the UX/UI Design Trap

Do you know the difference between UX and UI? User Interface (or UI), is simply a subset of UX. However, don’t be misled into thinking you can execute UI without UX knowledge. Having an understanding […]

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Why We Launched the UX Design Program at GrowthX Academy

Being in tech is not just about coding — it’s also about bringing people and technology together. That’s the whole purpose of user experience (UX) design. There is a massive need for smart, driven people […]

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