Trends & Insights

Success Potential: The Foundation of Customer Success

This article was originally posted on SaaS Growth Strategies, Lincoln Murphy’s Marketing, Sales, and Customer Success Thought Leadership blog. Customer Success starts with acquiring customers that have Success Potential. Customers that have Success Potential are said to […]

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Trends & Insights

Orchestrating Sales and Customer Success Alignment

This article was originally posted on SaaS Growth Strategies, Lincoln Murphy’s Marketing, Sales, and Customer Success Thought Leadership blog. If you aren’t familiar with the concept of Customer Success yet, it’s when your customers achieve their Desired […]

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Trends & Insights

You Only Get Paid When Your Customers Succeed

What would you do differently if you only got paid if a customer succeeds? Over the years I’ve seen business coaches, gurus, and experts ask different versions of this question, always in the form of […]

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