User interface design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability and precedence in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other.
Join the SF Bay Area UX Designer Speaker Series for a special presentation on visual perception by Jeff Johnson, educator and author of Designing With the Mind in Mind. After earning B.A. and Ph.D. degrees from Yale and Stanford, Jeff worked as a UI designer, implementer, manager, usability tester, and researcher at Cromemco, Xerox, US West, Hewlett-Packard, and Sun. He has taught at Stanford, Mills, and the University of Canterbury. Jeff is a member of the ACM SIGCHI Academy and a recipient of SIGCHI’s Lifetime Achievement in Practice Award.
RSVP and join us for an incredible and enlightening experience.
Networking & Food: 6:00-6:30pm
UX Design Ice Breaker Activity: 6:30-7:00pm
Presentation & Q/A: 7:00-7:40pm
Networking and Food: 7:40-8:00pm