Link Retargeting

Link retargeting is when you put your retargeting pixel code – be it Facebook, Google, Twitter, or otherwise – inside of a short link so that anyone that clicks on the link is added to your retargeting pixel.

This allows you to pixel people that are going from your social post to someone else’s site (and there are a few similar applications). It’s perfectly legal and allowable, and it serves additional value to your audience (assuming you continue to serve them well and not just relentlessly spam them).

Dive into this insightful post by Derric Haynie, GrowthX Academy Mentor and Head of Growth at Rebrandly, to increase your top-of-funnel traffic by 500% with link retargeting.