Elay Cohen is the author of SalesHood: How Winning Sales Managers Inspire Sales Teams to Succeed and the co-founder of SalesHood a “software as a service” platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company’s “2011 Top Executive”, he ran the teams that executed sales training, onboarding and deal support for thousands of salespeople. He also created the Partner Relationship Management category. He lives with his family in San Francisco.