I have been in sales and marketing for nearly all of my life. I have sold bicycles, food, hardware, software and services. Selling all of these different things enabled me to build many customer profiles and create messaging to reach buyers at each stage of the purchasing process.
Currently I am investing my daytime hours at Zimperium. At Zimperium, I am building processes to gain customers and measure and grow our sales and marketing organizations. Prior to Zimperium, I worked at CA Technologies telling stories and enabling application delivery and operations professionals to build better applications in less time. My hours and projects were devoted to sales and marketing campaigns for application delivery and DevOps. I constructed and contributed to an industry blog http://servicevirtualization.com to maintain thought leadership and SEO for service virtualization software.
Before moving over to CA, I created demand and managed marketing programs at a Dallas startup, ITKO. ITKO invented the service virtualization concept and a software suite called LISA which CA acquired in August 2011.
Time devoted elsewhere consists of running a marketing podcast, researching and being social on technology, riding my bike, barbecuing and finding innovative marketing techniques and ideas to tell stories.