Master the Skills Necessary to Take Your Career to a New Level
Great digital marketers can build multi-million dollar businesses with just a few hundred visitors per day. In this hands-on program we’ll dissect how to acquire high quality traffic through channels including search engine advertising, organic content, and community building to achieve your company’s goals.
The Growth Marketing Acquisition Class at GrowthX Academy is taught online, twice per week, in real time with instructors who are practicing experts. Our framework is simple: who is your customer, where is your customer, and what will you do about it?
Throughout the 5 week course you’ll learn how to use more than a dozen leading digital marketing tools. We’ll help you build “routines” – daily, weekly, and monthly activities that predictably generate leads. Upon finishing this program you’ll execute campaigns more efficiently by processing growth through the lens of Acquisition, Reporting, and Optimization.
Also included are 15+ student exercises, where you’ll apply key learnings in the real market. These assessments will be evaluated by instructors to expedite your personal development, providing the confidence and know-how to scale any web presence from scratch.
If you’re a founder or startup employee in growth, marketing or sales roles or an individual with a marketing title looking to deepen your skills in customer acquisition this class is for you!
Our class is not for everyone. We select participants based on professional experience, a growth mindset and a passion for learning. This program is not for people that are switching careers as growth marketing is a very broad discipline. Look for more classes coming soon in growth marketing with more coverage of the discipline.
The Latest Curriculum
What you learn is literally state-of-the-art. These techniques are being used by the most progressive growth marketeers. This material is taught by and for practitioners!
Practicing Instructors
Your instructors are practicing these skills everyday. We have near real-time feedback of their efficacy and can share that with you.
Benefit from the GrowthX Academy Community Forever
The GrowthX Academy community consists of student peers, instructors, mentors, investors, founders, startups and portfolio and accelerator companies. You’ll be immersed in the community and be able to connect and participate in it forever. Learn first-hand from those who have successfully built, grown and sold companies.
Learn from Anywhere
Don’t live in San Francisco? With our online web-based class you can learn from anywhere. You will connect via our web-based video conferencing software and interact with the instructor and students in real time. You can ask questions to get answers to your every question. This is not an online class where you watch videos and you’re on your own. You’ll be participating in real-time with the instructor and other students.
“Best decision ever! fantastic experienced instructors; great combination between practice and theory; and remarkable work environment to build new habits, meet entrepreneurs, and have fun doing something that I love. ”
Mario Chamorro, Regional Manager for Latin America, Coursera
Master Customer Acquisition Skills
You’ll receive first-hand knowledge from instructors who’ve worked with hundreds of technology companies, including fast-growth startups and large corporations. GrowthX Capital, our seed-stage fund has an accelerator that helps companies grow using these same methods.
This module teaches you expert-level processes and roadmaps for running a successful customer acquisition program.
Identify your Target Audience
- Who is your customer, and where is your customer?
- Ideal Customer Profile (ICP) vs Realistic Customer Profile
- Tools How-To
Paid Acquisition
- Search
- Display
- Experimental
- Best Practices
- Terminology & Jargon
- Tools How-To
Organic Traffic
- Monitoring conversations on the web
- SEO
- Facebook groups
- PR
- Repurposing content on Slideshare
- Creating a profile
- Projects & exercises
Organic Acquisition
- Google Analytics
- Mixpanel
- Putting it all together
- SQL
- Attribution reporting
- Projects & exercises
Organic Acquisition
- Conversation monitoring
- SEO Crash Course
- Facebook groups and Forums
- PR Crash Course
- Repurposing content
Also 2 more sections on Analytics and Referrals.
Lead Instructors
Industry Mentors
Program Details
| Format: | Real-time Online. Hard skills and project based. |
| Online: | From anywhere in the world. |
| Dates: | Starting June 18th, 2018 |
| Tuition: | $1750 |
| Duration: | This course is self-paced and 100% online. Included in your enrollment fee are private 1:1 video calls and hand-graded assessments, which you can submit any time. |
