“People have genuine concerns, and if you’re fortunate enough to surface those concerns, and your lucky enough for them to share those with you, you need to acknowledge them, you need to address and you need to do everything you can to resolve them. If you do, closing becomes a byproduct of helping people.”

GrowthX Academy Co-Founder and Sales and Business Development Lead Instructor, Sean Sheppard, shares the secrets to selling during his presentation at the 2016 Traction Conference.