When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways?
With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help you connect A to B to C, or connect a Tweet, to a sign up, to a sale.
Adding UTM parameters to the links you share will help solve this problem and is imperative to tracking, attributing, and accounting for your marketing efforts.
Click here to read Derric’s post (including a new tool you can use that will save you a ton of time when implementing the tedious task of tracking all of your digital marketing efforts and links).